AI Content Automation

AI-enabled Content Upcycling: From Technical Article to Landing Page

In this project, I explored how AI tools can support smarter content operations - transforming technical product content into simplified, user-friendly formats. Starting with a detailed article about ChurnIQ BI module, I used Gamma.app to rework the text into a conversion-oriented landing page.

By uploading both the original article and Cleeng’s brand guidelines, I guided the tool to:

• Reframe technical explanations into clear, benefit-led language

• Structure content around user needs, product value, and typical LP flow

• Maintain consistent tone of voice and brand language

• Speed up the copy iteration process with minimal manual rewriting

This AI-assisted workflow is a strong example of content upcycling - using automation to extract more value from existing assets, reduce production time, and adapt complex ideas to marketing-ready formats.
It also demonstrates my ability to bridge technical documentation and product messaging, while applying the latest AI tools to content strategy.

🛠 Tools used: Gamma.app, ChatGPT
🎯 Role: Prompt design, messaging adaptation, brand voice control
📦 Focus: Reusability, AI automation, communication clarity